Who am I?
I am Yimmi, a Digital Marketer with 5 years of experience in the E-commerce, education, and F&B sectors. I specialize in content creation and social media management. I am passionate about using various marketing tools to drive business growth and enhance the digital user experience.
About me
As an observant, analytical, and reflective practitioner, I believe my approach is a key asset in delivering impactful, data-driven marketing strategies for my clients. Through meticulous analysis and a nuanced understanding of market trends, I craft tailored solutions to maximize impact and relevance.
F&B - Served Client
#ProjectManagement #ContentPlanning #Shooting #CopyWriting #BloggerTasting #ForumSeeding
Key Highlights
E-commerce - Platform Product Launch
#ProductPageCreation #ContentPlanning #VideoEditing #ProductLaunch #eDMblasting #OnlineChatbot #CRM
Key Highlights
Education - Social Media & Content Pillar Planning
#IGBio #ContentPillarIdea #ContentDesignIdea
Lead Generation
IG Bio Link
Trial & Regular Lesson Landing Page
IG Profile Visits Ad
FB Lead Generation Ad
Lead Form
Website Sticky Bar & Popup
Averagely monthly increased 800 - 1000 leads
Skilled in
#Copywriting #DigitalContentCreation #SocialMediaStrategy
#LeadGeneration #ChannelOptimization #StrategyPlanning #ProjectManagement #GenerativeAI #OnlineChatbot
#PR&Marketing #AccountServicing
Feedback from team head
"Yimmi is a fast learner who adapts well to new challenges, and her positive attitude and willingness to take on new responsibilities make her a valuable asset to any team."
(2023)
Desmond Kwok
Head of Marketing
AfterSchool Education Limited
"Yimmi performed her task competently and with commitment. Also developed good working relationship with both her colleagues and management members."
(2021)
Joe Tang
Co-Founder
Searching C Company Limied
Certifications
Mastering Search Engine Strategies in the Rise of AI
(Apr, 2024)
The Hong Kong Polytechnic University
• SEO with Generative AI
• Google Algorithm
• PPC Bid Strategy
Professional Certificate, Digital and Social Media Marketing
(Feb, 2024)
The Hong Kong Polytechnic University
• Digital & Social Media Strategy
• SEO & Keyword Planning
• Generative AI
Foundations of User Experience (UX) Design
(Nov, 2022)
Google Certified Coursea
• Understanding UX
• UX Research method
• User-centered design